Thursday, October 31, 2019

Research a country Essay Example | Topics and Well Written Essays - 750 words

Research a country - Essay Example The highest point in the country above sea level in the country is 600 ft (Hebbert, Norm and Dan 15). The highest mountains in the country are 3327 ft high situated in Carpathians. It had been part of the Habsurg and Ottoman empires from the 16th century but after World War 1, it became an independent country. Following the results of the last census, the country has close to 10 million people with 92.3% Hungarians inhibiting the country. People from other regions occupy the other percentage with Romans occupying 1.9% of the population. This makes the Hungarian language the mostly spoken in the country. The language is a member of the Finno-Ugric family one of the few languages spoken in European Union. The main religion in the country is Roman Catholic with close to 37.2% of the population been Catholics. The Calvinist religion comes close to Roman Catholic with an estimated 11.6% (Hebbert, Norm and Dan 23). In 10 million people in the country, people below 14 years constitute like 15% of the total population. People between 15 to 24 years constitute 11.9%. 24-54 age brackets, makes up the most people in the country, as it constitutes close to 41.6% (Hebbert, Norm and Dan 23). The country’s medium age is 41 years with that of male being 39 years and that of female 43 years. The ur ban population makes up 69.5% of the country’s total population. The education sector has undergone various changes in the country but the quality of education in the country is unparalleled and is best known for excelling in mathematics education. One of the famous mathematical scientists to hail from the country is Farkas Bolyai. The Hungarian folk music is the popular music listened at the country. The National Assembly members after every 5 years elect the country’s president whose role is mainly ceremonial as he or she is nominally the armed forces’ commander in chief. Some of the powers vetted to the president is to

Tuesday, October 29, 2019

The Rabies Virus Essay Example for Free

The Rabies Virus Essay 2.The rabies virus is in the family Rhabdoviridae in the Mononegavirale order of viruses. The rabies virus is usually bullet-shaped and is made of a long single-stranded spiral chain of RNA. The virus envelope is made of matrix protein and is studded with glycoproteins. 3.People usually contract rabies after they are bitten by an animal that has been infected with the rabies virus, though it has been shown that in rare cases rabies can infect people who just touch infected animals. The virus spreads from the site of the bite. The rabies virus attacks nerve cells in the body, because the immune system doesn’t check nerve cells as frequently as other cells. After a while, the rabies virus reaches the spinal, a large of complex of nerves leading to the brain. Once the virus is in the brain, it finds a nerve cell and uses its glycoproteins to attach to the membrane. The virus is then brought into the nerve cell by pinocytosis. After the virus enters the nerve cell, it usually moves through the cytoplasm and hijacks the free ribosomes. The virus instructs the ribosomes to produce copies of itself. The copies leave the brain and travel down through the nerves to the salivary glands, where the virus waits for the person to bite something else, so that the virus will again be transmitted. 4.Although the rabies virus can infect all warm-blooded mammals, it mostly affects raccoons, particularly on the East Coast. In the United States, cases of human rabies are increasingly rare, but some do occur. Living in a developing country increases your risk of getting rabies. People who work near animals are also more likely to get the virus. Finally, recent wounds to the head and neck are thought to increase the rate at which the rabies virus moves to the brain. 5.Symptoms of rabies include fever, headache, agitation, anxiety, confusion, difficulty swallowing water, excessive salivation (foaming at the mouth), hydrophobia due to the difficulty of swallowing water, hallucinations, insomnia, and partial paralysis. Symptoms of rabies often do not appear until many days after the bite. 6.If you have been vaccinated for the rabies virus, you are in no danger if an animal bites you. Even if you have not been vaccinated, if you are given the vaccine before the symptoms of rabies starts to appear, you will still be alright. However, once the symptoms start to appear, the patient usually dies, most often from respiratory failure. For this reason, rabies is very dangerous. 7.Once you have contracted rabies, you should rapidly be given a form of post-exposure vaccine. This vaccine consists of two parts, one being a dead form of the rabies virus and the other containing human rabies immune globlin, which fights the disease in the body until your own antibodies are produced. It is important to note that if you are showing serious symptoms of the disease (such as hallucinations and hypersalivation) this treatment will have no effect and you will most likely die.

Sunday, October 27, 2019

Marketing Analysis of the NHS

Marketing Analysis of the NHS NHS Resource Profile The essence of developing a marketing strategy for a company is to ensure that the companys capabilities are matched to the competitive market environment in which it operates, notjust for today, but into the foreseeable future. At the heart of strategy liesthe need to assess critically both the organisations resource profile (often referred to as its strengths and weaknesses) and the environment it faces (Hooley, Saunders and Piercy, (2004).) With reference to academicliterature and to the National Health Service as an organisation, criticallyevaluate the mechanisms available to management by which it can assess: The organisations resource profile and The marketing environment it faces. Background to the NHS The NHS was set up on 5thJuly 1948 to provide healthcare for all citizens, based on need, not theability to pay. (www.nhs.uk) Prior to this date access to treatment depended oneither the ability to pay, or the goodwill of doctors in hospitals funded bycharitable donations. The latter was a very strained resource and often it wasonly the working parent, usually the man, who was able to access suchtreatment, which he often paid for by way of deductions from salary to schemessuch as the Hospital Saving Association ( www.hsa.co.uk ). Today the healthservice is formed of many trusts, reporting into the department of health,consisting of community services Trusts, Ambulance Trusts to Hospital Trusts.Care is made available for all who need it. Current government statedpriorities, as quoted on www.nhs.uk are given in National Service Frameworks are Cancer Paediatric Intensive Care Mental Health Coronary Heart Disease Older People Diabetes Renal services Childrens services Long Term Conditions The launch of the health servicewas very high profile (www.bbc.co.uk) and still often shown within healthcaretelevision coverage today. Over the last fifty years, many changes have beenmade to the service (www.nhs.uk/history) to enhance itsofferings to the public, yet today the NHS is often in the news for negative reasons. Despite the obvious good work that the NHS does, it is the longwaiting lists, MRSA and occasional health problems that come to the forefrontin the eyes of the media. Again, marketing can play a big part in theperception of the service in the eyes of the public. Organisations resource profile At the heart of strategy lies theneed to assess critically both the organisations resource profile (oftenreferred to as its strengths and weaknesses) and the environment it faces(Hooley, Saunders and Piercy).) In the 1990s the inside-out approach tomarketing, the resource based view (RBV) became popular with strategists suchas Grant, for its new approach which looked inside the firm to assess itscore competencies and to determine which competencies should be used for competitiveadvantage. A neo-classical approach, the resource view was that the externalenvironment was constantly changing and that it would be difficult forcompanies to keep changing with it, rather they ought to stick with what theyknow best and concentrate on their core offerings. The value chain approachoffered by Michael Porter, reaffirmed by Johnson and Scholes, also emphasisedthe importance of understanding how the internal organisational factors addvalue to and impact on the external environmental influences affe cting thefirm. The value chain activities are split into primary activities (inboundand outbound logistics, operations, marketing, sales and customer service) andsecondary activities (infrastructure, human resource management, technologydevelopment and procurement). All of the above chain linkages will need tobe assessed for the NHS in trying to ascertain the organisations resourceprofile. Taking the Value Chain approachand applying it to the NHS The value chain will now be takenand applied to what is known about the NHS in the public domain. (newspapers,media and www.nhs.co.uk) Primary activities Inbound and outbound logisticsrelate to the receiving and distribution of goods and services. Within the NHSlogistics would consist of the following Patients, who would either be transported by their own methods or by ambulances in order to receive the treatment. Drugs, dressings and other pharmaceutical supplies Staff who may travel to and from hospitals, to and from other medical establishments and from either of the former to a patients home/ destination and so on Medical equipment, such as surgical instruments and monitors Non medical equipment such as beds, linen, catering requirements, cleaning equipment and stationary Warehousing of goods From the above, it is noticeablethat there are a range of logistical activities, notably many of these aremanaged by different departments and others outsourced, such as catering andcleaning. Obviously where outsourcing has taken place, NHS Managers have takenthe decision that such services do not come under its core competencies andplaced the management of such activities in external hands. Non the less,outsourced activities are still very much an integral part of a companys valuechain, but where control of activities is outsourced there is a chance of aweak link (Porter) and notably much of the bad publicity (regularly referencedon national and regional news) surrounding the hospitals is indeed as a resultof questionable cleanliness (such as MRSA) and poor quality nutrition. Poorpublicity has an impact on public perception of service quality and the waythat the NHS counteracts this by efficient use of marketing is of importance. Operations transforms these variousinputs into the final product or service (Johnson and Scholes) by pulling allthe operational activities together, be they controlled directly oroutsourced. It is therefore a key link in the chain to ensure servicedelivery. The marketing and sales activitiesare responsible for raising awareness of the services provided by the NHS andthe perception of the quality of service it supplies to the public. Doctorswaiting rooms are full of adverts for services to prolong life, enhance healthand therefore use the service less such as those that target smokers to stop,heart disease campaigns to encourage the public to eat 5 or more portions offruit and vegetables per day, well man and well woman clinics and so on. Manyof these adverts run into national advertising, such as the daily newspaper,whilst local initiatives are often mentioned on the regional news. In additionthe NHS has an informative website www.nhs.uk which gives advice offeringa section on your health (to include self help guidance) and information oncurrent national health campaigns such as help a heart week and everymanmale cancer campaign. Just how much the website is referenced is unknown andone must question whether indeed the public even know of its existence. But marketing is not all aboutadvertising campaigns, especially within the not for profit sector where thereis a reliance on key relationships and networks (Caeson, Cromie, McGowan,Hill). Whilst logistics partners have already been referenced, a goodrelationship between the NHS marketing departments and the outsourced companiesis very important to ensure consistency of message on joint issues, such as thecleaning contractors approach to cleanliness and the rise of MRSA. Within thenot for profit sector there is a reliance on corporate support, national andlocal government support and the goodwill of the public, some of whom areinvolved in management committees (positions are advertised within the localpress). With the NHS being split into multiple trusts, some with differingspecialisms inter trust relationships are key to the treatment of certainpatients, thus creating more linkages in the chain and more marketingrelationships required. All of the above impact on bothinternal and external customer service and perception of service. Secondary activities Secondary activities are sometimescalled support activities as they support the primary activities mentionedabove. Procurement is the processes foracquiring the various resource inputs to the primary activitiesoccurs in manyparts of the organisation. (Johnson and Scholes). Within a complexorganisation, such as a trust, there are many ways to procure goods andservices from both the physical approach to the electronic methods. Technology development ranges fromthe hospital Consultants know how, to computer systems used for medicalrecords, to pharmacy systems linked to drugs. All of these will be managed byhuman resources some directly employed by the trust, some contracted to thetrust and some working for contract companies contracted to the trust. Allstaff will report directly to their line manager, and ultimately they to thetrust manager, advised by a committee, and that manager to the Secretary ofState for Health. Non-the-less, each member of staff employed by or within atrust is an internal marketer (Gummesson) and who they interact with bothinside and outside of the trust gains an impression of the trust by associationwith them. This is all held together by thefirms infrastructure, the systems of planning, finance, quality control,information management (Johnson and Scholes). Marketing environment facing theNHS Successfulcompanies take an outside-inside view of their business. They recognise thatthe marketing environment is constantly spinning new opportunities and threatsand understand the importance of continuously monitoring and adapting to thechanging environment. (Kotler) Analysing theenvironment for any organisation will involve a review of the political,economic, social and technical (PEST) environment it is in or faces. For theNHS, it is a UK based healthcare provider for the public, funded bycontributions made from taxes distributed by the government to each of thetrusts. It operates within a politically stable economy with funds pledged byboth the current and previous governments to the service for improvements inhealthcare and salaries for staff. The economic environment facing the NHS isa growing economy with a rising elderly population and less working people tosupport them. In addition, it has become increasingly difficult to recruitmedical staff (national press) and shortages have often been counteracted byemploying staff from other EU countries, which in turn increases the populationwithin the UK. This again has been a subject of press attention, againnegative for the NHS. The social/ cultural environment shapes beliefs, valuesand norms (Ko tler). Belief in the core values of the health service and theservices it offers was high on the publics list of concerns during the lastgeneral election, as if the NHS is an integral part of the UK and its culture. The technological environment is moving fast within the health caresector, as well as drugs being continually developed, techniques for operationsare being advanced and the use of technologies for both medical andadministrative procedures. Such are rarely mentioned in the press. Traditionally,before formulating a marketing strategy a company would usually undertake aSWOT analysis, that is to understand its strengths and weaknesses and realiseopportunities and steer clear of known and potential threats. The keyelements, in the authors opinion are listed below. Strengths Although not a monopoly, there is no real competitor for the NHS. Whilst private hospitals are available throughout the UK, the Accident and Emergency service is unique to the NHS. The fact that there is continual monitoring of waiting lists is proof that the demand outstrips supply The NHS has been established since 1948 and continues to grow and expand upon its services. Weaknesses Unable to cope with the demand due to the increasing population Possibly the management of the linkages of the chain, per the resource analysis Opportunities To use marketing strategies to raise the profile of the NHS Increase of private investment Threats Image of the NHS being affected by the work of contractors Staff turnover high Of course, theabove SWOT is written down by the author with no first hand working knowing ofthe NHS trusts. As with most SWOTs, the above is based on perception which,in turn, is based on the interpretation of information in the public domain,based on regular articles in the media. So in effect, marketing has alreadyhad an impact on this view. It is likely that many people will all havedifferent perceptions of the NHS, depending on their outlook and any personalexperience they may have. However, given the number of NHS trusts in operationand the number of different operating units even an employee working for onebusiness unit is likely to have a different perception to another. Another tool toassess the NHS would be to undertake a marketing audit, a comprehensive,systematic, independent, and periodic examination of a companys marketingenvironment.with a view to determining problem areas and opportunities(Kotler) . This would indeed be a complex affair. Each trust is strategicallyresponsible for itself, so it may be presumed that it is responsible for itsmarketing activity, but with one NHS website indications are that it iscentrally controlled. Included within the audit would need to be an audit ofthe outsourced companies and their way of representing the NHS. With differentcompanies and indeed trusts operational throughout the UK there are bound to be different corporate cultures and core values which would need tobe considered and addressed if possible. Resource basedview resume v marketing based strategies recommendations From theresource based critique, it was seen that marketing affects every part of theNHS. Having evaluated the NHS against the resource based view, using thevalue chain model; it can be observed that the NHS is indeed a complex organisation.Over the years, it has gone from being a totally autonomous organisation whichdoes everything for itself, to one that now out sources various functions suchas technology, hygiene, and distribution and so on. Of course it hasrecognised that its core competencies lie within the medical services itprovides to its customers, patients, and has concentrated on this side.However, despite the obvious good work it undertakes and millions of livestreated, there is not much awareness made of this important achievement in thenational press, rather it is the down side that is much advertised, much ofwhich is as a result of losing control by outsourcing activities such ashygiene. The NHS does not appear to use marketing as a way of counter attackingsuch reports with headlines such as Doctor saves x many lives in one year.. The resource based view takes very much the relational approach of the notfor profit sector, relying on goodwill, government interaction, committees,initiatives and letting the public know via a website. Probably the marketingfunction is not prominent within the NHS Trust. Whilst the traditional 4Ps (price,product, place, promotion) approach to marketing may not necessarily be thebest approach for the NHS Trust, given its unique prominence in healthcarewithin the UK, there is a definite need to promote the success stories, ofwhich there are most likely to be numerous. Key recommendations for futuremarketing and development are to Place marketing at the centre of the management function Enhance PR activities to both feed positive information into the government as well as out to the various publics in the country. Appoint marketing oriented representatives on each of the trusts managing committees. Internally market successes to staff and try and retain staff for longer. (A separate exit interview exercise will need to be taken for this) Encourage more private investment to grow the service and its core staff. Bibliography Brassington, F, Pettitt, S (2000) Principles of Marketing (2nd Edition) (Essex,Pearson Education Limited: 2000) Caeson, D., Cromie, S., McGowan,P., Hill, J. (1995) Marketing and entrepreneurship inSMEs: An Innovative Approach (Harlow: Financial Times, Prentice Hall) Donaldson, B (1995) Customer Service as a Competitive Strategy Journal ofStrategic Marketing, Vol.3 No.2: June 1995 Doyle, P (1998) Marketing Management and Strategy (2nd Edition)(Hemel Hempstead, Prentice Hall: 1998) Drummond, G, Ensor, J, Ashford, R (2003) Strategic Marketing: Planning and Control (2ndEdition) (Oxford, Butterworth Heinemann: 2003) Egan, C (1997) Creating Organisational Advantage (3rd Edition)(Oxford, Butterworth Heinemann: 1997) Grant, R (1992) Contemporary Strategy Analysis (2nd Edition)(Cambridge Massachusetts, Blackwell Publishers: 1992) Gummesson, E (1998) Implementation Requires a Relationship Marketing ParadigmJournal of the Academy of Marketing Science. Vol.26, No.3, pages 242 249 Johnson, G. Scholes, K (2002) Exploring Corporate Strategy (6th edition) (Harlow, Financial Times, Prentice Hall: 2002) Kotler, P (1997) Marketing Management Analysis, Planning, Implementationand Control) (9th Edition) (New Jersey, Prentice Hall: 1997) Lynch, R (2003) Corporate Strategy 3rd edition. (London, Financial Times Pitman: 2003) Porter, M (1985) Competitive Advantage: Creating and Sustaining Superior Performance (New York, Free Press: 1985) Whittington, R (1997) What is Strategy and does it Matter? (London, InternationalThompson Business Press: 1997) www.bbc.co.uk www.hsa.co.uk www.nhs.uk

Friday, October 25, 2019

Humbert Humbert of Vladimir Nabokov’s Lolita Essay -- Essays Papers

Humbert Humbert of Vladimir Nabokov’s Lolita Humbert Humbert. A delusional, sick, middle aged man obsessed with a self created love for pre-pubescent girls he has namely dubbed nymphets. Right? Wrong, this is only the skin-deep image we are given of the main character in Vladimir Nabokov’s Lolita. Rather, He is a highly intelligent chess master who is constantly aware of his environment and is able to manipulate it with minute actions bringing him the results he desires. Humbert’s obsession for the opposite sex starts in chapters three and four when we are introduced to his first love - Annabel. As Humbert recalls his beloved nymphets, he talks of two kinds of visual memory pertaining to remembering a face. One that a person, with their eyes open, must recreate, piece by piece, taking little details of vivid moments in time and putting them all together. The other, an instant glimpse, as if a flash bulb goes off inside your head, and instinctively, an â€Å"objective, absolutely optical replica of a beloved face, a little ghost in natural colors† appears â€Å"on the dark innerside of your eyelids† (Nabokov 11). I would like to expand on the latter of the two ideologies, saying that this image, the more one thinks about it, the clarity soon fades. The reasoning for this being emotional attachment, one’s mind begins to wander about things that occurred in the past. Perhaps why he isn’t looking at the face in real li fe right then, instead of picturing it in his imagination. These emotional ties to that person may be for various reasons, but those aren’t important, it is the depth of them that bears the significance. He remembers Lolita’s face in the second of the two ways because of the extreme feelings he had built up for her throughout the time he was with her. Humbert recalls Annabel’s face with the first method simply because she was his first. Not because of any serious feelings for her; at least compared to the magnitude of those for Lolita. Writing from the confines of a jail cell, Humbert Humbert tells us this story of his sex-capade across the country with little Dolores Haze. He fills his pages with incredible detail, often wandering on certain subjects seeming unimportant, but written as if crucial to understanding his point. An example of this is Humbert’s recollection of the lake and its splendor, being more than just a place to swim and relax; but a... ...nsignificant souvenirs and pointless tours of monuments they encountered along the trip. He couldn’t risk being caught; it isn’t far fetched to imagine Lolita throwing a fit and spilling her guts to an official for the mere refusal of an ice cream cone Humbert wouldn’t buy her. So, in coming to a conclusion, I feel that Humbert Humbert isn’t crazy, or emotionally disturbed, but rather a bit vulnerable. His original fling with Annabel had such a strong impact on him, that from then on, he had a predetermination of what beauty in the opposite sex was - a nymphet. He has a strange fetish, which he allows to turn into obsession. Being immoral and illegal, his actions are condemned by all. Imagine all that he has taken away from a little girl’s growing up. He turned her into a personal prostitute, and forced her to become more mature than anyone her age. In the end, Humbert Humbert gets what is deserved and goes to jail; but not for reasons pertaining to his deeds with Lolita. His jealous murder of Clare Quilty finally sees him to his prison cell where he is sentenced to life. From there, the only way to embrace his obsession is through writing, and thus we are given the novel Lolita.

Thursday, October 24, 2019

Martha J. Coston Essay

Martha Coston was born in Baltimore in the year of 1826. She was left with four children to take care of after the death of her husband. This happened when she was only 21. Even though her husband was now gone she was determined to make money so she could raise her precious children. She then came up with the idea to signal flare on her dead husband notebook. Although the plans didn’t work she was still determined to find a successful way to make signal flare work. After some attempts she finally discovered that she could use phyrotechnice to make it. The green, red, and white flares worked so well that the navy bought them from her for $20,000 they even awarded Martha the contract to make them with. After the run in with the money she had just received her flares served as the bass of a system of communication that helped save lives and win battles during the civil war. So even after the war, Martha continued to improve her invention that has helped continuesly through out wars and such. The flares she had created became so popular that they sold in very many places. Such as France, Italy, Denmark, the Netherlands and Haiti. The system of bright, long-lasting signal flares revolutionized naval communication and continues to be in use. Coston’s invention saved many lives. The effectiveness of Pyrotechnic Night Signals attracted the U.S. Navy and till now these devices are still used. Later on her son Benjamin got a bad fever and died at age 26. Martha’s life was then full of tragedies, her infant son had died and her mother also died. Even after all these tragic moments, she got money for her flares and saved the lives of millions people.

Tuesday, October 22, 2019

Free Essays on Cranston

In Maurice Cranston’s essay, Human Rights: Real and Supposed, the author proposes the idea that there are legal rights and there are moral rights and one is significantly distinct from the other. Rights should also be divided into political and civil rights and social and economic rights. While what he includes in his assessment of valuable rights – life, liberty and due process of law – are among some of the most very basic rights, he dismisses the idea of social and economic rights because they simply â€Å"do not make sense.† Cranston believes that political and civil rights are the only legitimate human rights because they can be enforced through legal action. Just because most social and economic rights are not readily enforced by legislation does not mean that they should not be secured as valid human rights. Cranston is implying that a right to clean air and water or adequate food and shelter should not be considered human rights because these things are not easily enforceable. To hold this stance is to seriously deny numerous important human rights. Cranston also argues the point that â€Å"if it is impossible for a thing to be done, it is absurd to claim it as a right. He uses a very weak example of paid holidays for everyone in the world to support a very forceful theory. In comparison o other proposed human rights, the right to paid holidays seem menial. Solely because these rights are not easily attainable on a universal basis should not preclude that they should not be guaranteed as rights. The whole concept of human rights would be nullified because many imposed rights cannot be guaranteed universally. For example, it is hard to argue that all people have a right to life. Murders continue to occur despite of this right and despite of legislation enacted to guarantee this right. We can not conclude that simply because some people are deprived of their right and we can not prevent this depravation from occurring 100 p... Free Essays on Cranston Free Essays on Cranston In Maurice Cranston’s essay, Human Rights: Real and Supposed, the author proposes the idea that there are legal rights and there are moral rights and one is significantly distinct from the other. Rights should also be divided into political and civil rights and social and economic rights. While what he includes in his assessment of valuable rights – life, liberty and due process of law – are among some of the most very basic rights, he dismisses the idea of social and economic rights because they simply â€Å"do not make sense.† Cranston believes that political and civil rights are the only legitimate human rights because they can be enforced through legal action. Just because most social and economic rights are not readily enforced by legislation does not mean that they should not be secured as valid human rights. Cranston is implying that a right to clean air and water or adequate food and shelter should not be considered human rights because these things are not easily enforceable. To hold this stance is to seriously deny numerous important human rights. Cranston also argues the point that â€Å"if it is impossible for a thing to be done, it is absurd to claim it as a right. He uses a very weak example of paid holidays for everyone in the world to support a very forceful theory. In comparison o other proposed human rights, the right to paid holidays seem menial. Solely because these rights are not easily attainable on a universal basis should not preclude that they should not be guaranteed as rights. The whole concept of human rights would be nullified because many imposed rights cannot be guaranteed universally. For example, it is hard to argue that all people have a right to life. Murders continue to occur despite of this right and despite of legislation enacted to guarantee this right. We can not conclude that simply because some people are deprived of their right and we can not prevent this depravation from occurring 100 p...